The McLaren Group of Companies is often regarded as a “small conglomerate” as the company has several subsidiaries in related areas related to car business such as McLaren Applied Technologies, McLaren Electronics, and McLaren Marketing. However, one of the subsidiaries of the company is Absolute Taste which is a catering company and is one of the diverse businesses of the group separate from their car manufacturing business.
McLaren Group caters to a niche market segment which is how it attempts to conquer the obstacles and market barriers prevalent in the mass car market. Moreover, the company adopts a medium level of diversification in its product portfolio as most of its businesses are interlinked or synergized while Absolute Taste and McLaren Automotives are slightly diverse. However, while operating in the contemporary business environment, McLaren Group operates on the historical perspective of diversification as it can be considered to be anti-competitive.